Summary:
This article attempts to draw a profound sense of class consciousness(modernity) out of the rhetorical analysis of a Starbucks coffee shop. The author argues that since we are constantly losing our sense of time, place, and self, that Starbucks is arranged such that we conform to it.
This is an environmental rhetorical analysis because it dissects and investigates how the environment of a coffee shop can affect/persuade the consumers.
This article differed from the Joe Louis article in that this analysis focused on a smaller environment (Starbucks compared to the Louis Monument/Detroit) and instead of being a symbol for hope, it analyzed how the environment is constructed to conform consumers.
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