Change.org:
Within a few seconds of scrolling through the homepage of Change.org, a purpose can easily be found. This website is focused on spreading awareness about societal, political, and environmental topics that highlight unethical or immoral actions. Upon slightly more extensive exploration, the website presents another purpose, an invitation to act. This website not only focuses on bringing attention to controversial issues, but is home to interactive petitions, which users can sign with the click of their mouse. This seems to be the more immediate goal of the site, not only for readers to become aware but to take action.
The overall design of the page is relatively simple, with a white back drop and black, red, or blue typeface. The center of the page is dedicated to 'victories', situations where the petitions corroborated or directly led to change. The page is fairly interactive, with petitions and 'victories' taking up the majority of the screen. There is a sidebar with links to general topics such as politics, environment, human rights, etc.
Overall, the website successfully communicates its purpose. The absent color scheme and the simple page layout give rise to an interactive website that presents its objective with a subtle sense of urgency that is non-intrusive.
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