I will analyze the 4th NWF poster:
The center of the poster shows a black outline of a human being. The lower half of the person is made up of various wild animals, and they appear to be a part of the person that is now falling or breaking apart. The only text is at the bottom, in large bold letters, "Help reverse climate change before it's to late". This poster is intended to show how climate change is affecting not just wild animals, but humans too. The central idea is that the animals make up the human being, that they are not separate species, but are actually a part of humanity. While this is idealization, the intention is to show that while it has been animals that have suffered so far, it is only a matter of time before we start to feel the consequences of global climate change.
The implied rhetor is the National Wildlife Foundation, and the poster is set up with the intention to draw the attention of anyone with knowledge of global climate change. This is where the poster draws its strengths: it is simple, fairly easy to understand, and can appeal to very wide audience. However, the poster does not have any details regarding where someone would go if they would like to know more, or how to take action. I don't think this makes the poster ineffective, but it is a weak point.
No comments:
Post a Comment