Thursday, October 2, 2014

Response to Kavada and Endres/Senda-Cook

Kavada writes about the research of activism across multiple digital platforms. The article focuses primarily on Facebook, MySpace, and Youtube, and how a particular activist group functions within these structures. Kavada identifies the differences in user participation, relative to each site, as well as how effective these platforms are. The research was inspired by critics' challenge against digital activism that it develops great masses of followers, but these followers are weakly committed. Kavada's research shows that while this challenge is a possibility for digital media platforms, they also serve as powerful resources for communal information sharing.
Endres and Senda-Cook write on the importance of place in rhetoric. Focusing on activism, they identify the multiple facets of how place and space play a role in both imagined and real ways. Using multiple specific examples, they argue that place should always be considered when rhetoricizing, as it examples illuminate how important place can make a difference in how successful a movement is and how it is perceived.
I took a point from each article that I found captivating. In Kavada, the notions of 'slacktivism' and 'clicktivism' are introduced, describing those 'so-called' activists who only participate from the arm chair and don't really take much action. Furthermore, Kavada writes that when one is attached to an activist group online, especially on social media communities like Facebook, that an added pressure from their friends and families who will 'see' their activity is bestowed upon the user. This is an important factor that hadn't crossed my mind, and I have not yet figured out if this is helpful for the activist organizations or if it takes away from the true reason behind someone's support, but it is an interesting question to ponder moving forward.
In the Endres/Senda-Cook article, they mentioned how place affects 'co-presence' vs 'mediated experience' of the protestors. How does this translate to digital activism? When analyzing a webpage, it seems that the presence that it creates should take the form of 'place' in this non-physical sense. So moving forward, we can include in our discussion of digital rhetoric, how does the page/organization establish co-presence or mediated experience?

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